Up North Kids strives to provide parents and caregivers with relevant, accurate information they can use to get out and about in their community. We are their connection to family-friendly Northern Michigan.

How we help you reach your market:

Our primary viewers are in Grand Traverse, Leelanau, Benzie, Kalkaska and Antrim counties. The majority of our viewers are women between the ages of 25 and 44. These potential customers are the decision-makers in their households, particularly when it comes to their children’s lives. They purchase clothing, select food and plan adventures on behalf of and because of their families.

The goal of Up North Kids is to connect parents and caregivers of kids ages 0-15 with activities going on in Northwest Michigan.

We have different ways to help you reach your customers.

Post your event or activity! FREE! If you’re hosting something that’s appropriate for kids ages 0-15, either free or at a cost, let us know! Just give us the details about what you’ve got going on using our simple form. Whether it’s a one-time event or something that repeats weekly, we’ll get it posted within 48 hours after you submit it. Submit your activity up to 3 months in advance to ensure good visibility.

Advertise on Up North Kids! We have a growing audience of people who watch for our Facebook posts and use our site to get their families out and about. Up North Kids distributes marketing materials anywhere that families go in Antrim, Benzie, Grand Traverse, Kalkaska and Leelanau counties – libraries, restaurants, retail stores, pediatrician’s offices, hotels and many more. We travel across our 5-county region promoting the site as a the connection to family-friendly Northern Michigan. The site is useful to residents of Northern Michigan and it is increasingly being used by visitors looking for fun things to do with their families year-round.
If your target market is similar to ours (parents and caregivers of kids ages 0-15), let’s talk!

We can promote your business these ways:

web advertisements

$30/month [Your business is promoted on event listing pages. Provide us with an ad that’s a 3:2 aspect ratio, or we can work with you to develop one.]

$50/month [Your business is promoted prominently on event listing pages. Provide us with an ad that’s a 16:1 aspect ratio, or we can work with you to develop one.]

$80/month [Only 2 spaces available each month! Your business is promoted on the homepage of]

sponsor a resource post

We deliver helpful resources for our site visitors in other ways – listing family-friendly beaches, u-pick farms, etc. Sponsor a resource post that helps promote your business.

Have another idea? Contact Kristen at

We want your business to stand out! If you have high resolution images and text requests for your advertising, please submit it. If you don’t – that’s OK! We’ll design your ad for you with one revision included at no charge.